the human behind the rankings

My Bio

Regan McGregor

Hi, my name is Regan McGregor. Welcome to my personal site 👋

I’m a growth marketer, though the title has never quite fit. What I actually do is reverse-engineer how things work and turn that into strategic builds — programmatic websites powered by a company’s own data, content systems that feed every channel from a single play, growth loops that keep running after I walk away. I live at the intersection of data, marketing and product, and I’m happiest when the solution involves building something that didn’t exist yesterday.

These days that means two things. By day I lead SEO at enterprise scale — hundreds of thousands of pages across six markets, where nothing works unless it’s a system. After hours I point AI coding agents at the mundane parts of marketing and write down exactly what works: the prompts, the workflows, the tools. Not because it’s trendy — because automating the boring bits is the biggest unlock I’ve found in over a decade of doing this. The playbooks on this site are the working notes.

The rest of my search life is community. I’ve co-hosted theSydney SEO Collectivesince 2023 — sixty-something monthly meetups and counting — and I judge the Global, MENA, European, UK and APAC Search Awards, which means reading the world’s best SEO case studies so you don’t have to. I won’t tell you where that puts me among Australian SEOs; the receipts are all here, join the dots yourself.

career

Where I’ve Worked

receipts, all 21 of them

My Certifications

Google AdWords CertifiedGoogle Analytics Qualified IndividualGoogle Certified AdministratorHootsuite Certified Professional

kind words (unpaid)

What People Say

“Where do I start with Regan? He is a fantastic marketer, with particular expertise in digital. When you start working with Regan you quickly learn that what you see is what you get. In my time reporting to Regan he was always honest with me and quick to give me clear and insightful feedback. This was paramount to helping me develop into the digital marketer I am today. He was always so invested in helping me, and my colleagues, be the best we could be.”
Julia Merrick — Content Marketing Specialist, 4mation Technologies
“I was lucky enough to report to Regan in his time as Head of Marketing at AgriWebb. In that period our team took on some very large projects such as a full redesign and rebuild of the website, designing and implementing a new strategy for product education and numerous events. His transparent and methodical approach to project management made it a breeze to understand the path to success every time.”
James O'Malley — Product Marketing Manager, AgriWebb
“Regan impressed me with his ability to quickly understand the agricultural industry, our customers and AgriWebb’s products. Regan has clear ideas about marketing and was very current with both marketing and technical topics which made it always interesting to talk with him about new approaches and how to best deliver our message to prospects and customers. This mix of skills, and an understanding of the commercial realities involved, led to an increase in the performance of our marketing efforts across all our channels including digital, events, SEO and product marketing.”
Philip Chan — Chief Product Officer, AgriWebb
“Regan has been a great college. From the first day at AgriWebb his impact was profound and reached far beyond just the marketing team. His passion and drive have been inspiring and his clarity of thought refreshing. Regan was instrumental in the adoption of Asana to help improve our project planning and visibility. His sound technical depth and understanding of digital marketing have helped get our message out to more people and drive greater awareness of our mission here at AgriWebb.”
Eric Martinez de Morentin — Head of Engineering, AgriWebb
“During my time working with Regan he made a strong effort to contribute back to both the internal community at Salesforce by providing transparent customer insights at our departmental events as well as offering to speak and be a part of wider discussions with existing and potential customers. He was also a savvy negotiator, skeptical and experienced evaluator and very easy to collaborate with across several projects. It was a pleasure working with him and I hope our paths cross again personally and professionally in future.”
Scott Saxby — Growth Account Executive - ANZ, Salesforce
“As well as being easy to get along with, I found Regan to be an effective manager. He was always able to offer valuable feedback on articles so that they had stronger resonance with readers. His input helped me walk the tightrope of achieving SEO goals while making sure content was entertaining and informative. It’s a balancing act few managers appreciate. He also introduced me to digital writing tools that, as a professional writer, I had previously dismissed. I found using this technology improved my work, and appreciate his guidance on that front..”
Chris Ryan — Content Writer, AgriWebb
“During the period that Regan worked at Digivizer, he did an amazing job creating new business processes, marketing strategies and managing execution for the growth of the Digivizer platform. He also shared his knowledge with the digital performance team so we could upskill in areas of SEO, website development and paid media. I’ve learnt a lot from you, Regan! Thank you!”
Heinz Gerdt — Digital Performance Lead, Digivizer
“Regan is a guy who knows how to market in the most effective way, always driving good strategy through his experience and thorough data analysis. He was always happy to help with questions, big or small, and wasn't afraid to speak openly about what was or wasn't succeeding in campaigns. He understands modern marketing like few people I have met and is constantly educating himself and sharing that knowledge as a speaker at Digital Marketing events. On top of that, he is a really nice guy. I always looked forward to meeting and picking Regan's brain!”
John McKiernan — Head of Growth, AlreadyBuilt
“Regan has a great way of thinking clearly and systematically through things and coming up with great strategies. He brings a stack of experience in digital marketing and genuinely cares about the customers and team-mates he works with. I thoroughly enjoyed working with him.”
Peter Axon — Head of Solutions, 4mation Technologies
“I thoroughly enjoyed working with Regan. Being able to soak up his vast knowledge of analytics, eCommerce and UX design was an experience I'll be sure to carry with me for the rest of my career. I'd highly recommend Regan for any project and only hope we have the opportunity to work together again someday.”
Zak Gibson — Product Manager, I Quit Sugar

photographic evidence

Out and About