builder of growth systems — sydney

Hi, I’m Regan McGregor 👋

I build growth systems. SEO at enterprise scale pays the bills; teaching AI agents to do the boring parts is the fun bit. No neat job title covers that — so I’ve stopped looking for one. I just build things, and share exactly how.

See what I’m building Steal my playbooks

Regan McGregor presenting on stage at the APAC Search Awards

what i actually do

Growth Engineering, Basically

Part marketer, part engineer, part product manager, part data analyst — I reverse-engineer how things work, then build the system that runs it. The title never quite fit; the work speaks louder anyway.

Part Marketer

Getting the right people — and the machines they’re starting to ask — to find you.

Programmatic SEO

Turn Your Data Into a Thousand Front Doors

Your product data becomes thousands of pages that actually rank — product-led, AI-assisted, mass production minus the junk.

Content Distribution

One Idea, Everywhere

One campaign becomes reels, tools, data stories and articles — same insight, every channel, no overtime.

AI Search & Answer Engines

Get Cited, Not Just Ranked

Ten blue links is becoming one AI paragraph — I build brands the answer engines quote, not just crawl.

Part Engineer

If the tool doesn’t exist yet, that’s not a blocker — that’s Tuesday.

Websites, Tools & Apps

If It Doesn’t Exist, I’ll Build It

Sites, internal tools, small apps that solve one annoying problem properly — the thing, not the slide deck about the thing.

AI Agents & Automation

Build the Robot First

Coding agents on the audits, migrations and reporting nobody wants to do — so your brain’s free for the work that needs one.

Agentic Web (MCP & Agent Protocols)

Make Your Site Callable, Not Just Crawlable

MCPs and emerging protocols (A2A, agent payments) so AI agents can call, read and buy from your site — not just bounce off it.

Part Product Manager

Deciding what’s worth building, then getting it out the door.

Strategy & Foresight

Calling It Early

Reading where search, content and commerce are heading, and building for it before it’s obvious. A skill, not a crystal ball.

Product Launches

From “Wouldn’t It Be Good If” to Shipped

Idea to in front of real people — the positioning, sequencing and unglamorous coordination that stops a launch quietly leaking out.

Roadmapping & Prioritisation

Saying No, Professionally

Deciding what to build next, and — harder — what to leave in the backlog forever. A roadmap is mostly the good ideas you were brave enough to refuse.

Part Data Analyst

Making data earn its keep, so you can tell what actually worked.

Analytics & Attribution

Proving What Actually Worked

Event tracking and attribution done properly — which channel earned the credit, not just which shouted loudest. I turn up with receipts.

Experimentation & Testing

Test, Don’t Guess

A/B tests and growth experiments with a real control group — because “I reckon” isn’t a measurement, and the data never cares how good the idea sounded.

AI Search Visibility

Counting the Uncountable

Share-of-voice tracking for the answer engines — so “get cited” stops being a vibe and becomes a number.

And then I write it all down — the prompts, workflows and playbooks behind the above, so you can skip the trial-and-error. Half of building anything is teaching what you built.

playbooks

Steal These Plays

The exact prompts, workflows and tools — not the LinkedIn version.

seo15 May 2026

intermission — stretch your legs

on stage

Places I’ve Been Handed a Microphone

Since 2023Sydney SEO Collective — 60+ monthly meetupsCo-host
2025–26Global, MENA, European, UK & APAC Search AwardsJudge
May 2026Search Central Live Sydney (Google)Speaker
Mar 2026Sydney SEO Conference — AI SEO PanelPanellist
Sep 2025Edge of Search — From Clicks to CitationsKeynote

The full tour — talks, panels and judging →